1. Business Goals: This site will be student-run through a Fisher Student Organization. This opportunity will be attractive to students who want experience in marketing, management, web-design, and entrepreneurship. Fisher Students are constantly looking for such opportunities. Because this is a student-based service, the goal is not to make money; therefore, ads are unnecessary clutter and will not be part of our business strategy.
2. Website Goals:
- Deliver information
- Easy to navigate + simple layout
- Clear division between Business Specializations
- Accurate and up-to-date information
3. User Tasks
- User must provide create profile by providing e-mail upon entering the website
- Free and anonymous profile
- Must include Specialization, Year, and Cumulative GPA
- Must write a review within 4 months of joining website in order to access information (except for Freshmen)
4. Differentiators
- Web pages are very simple and straight-forward
- Target audience is relatively small- only Fisher College of Business students
- Student-run website
- Search pop up option
- Comprehensive list of all courses from each Specialization
5. Audience
- 18-24
- Fisher Students & Pre-business students
- Heavy internet users
- Engaged in academics
- Trying to get a job after graduation
- Wanting to learn skills needed in future career
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